MSRP $16.50: Our classic, heavy duty, rubber encased STANLEY Contractor QUALITY professional grade 1" x 26' tape measure is 12 inches longer than other standard-class models. Featuring a dual lock, 3 Rivet tip with stainless Steel bottom plate and blade that stands horizontal out to 7' 6", our affordable 1" x 26' Contractor Tape Measure can't be beat! All of our tape measures are ISO 9001 certified and come with a LIFETIME GUARANTEE AGAINST MANUFACTURER DEFECTS and Liability Insurance of $ 4 Million dollars. Price includes free 4 color label digital imprint. As good as Stanley Quality.