MSRP $27.98: Contractor grade and ISO 9001certified, our 1-1/4" extra wide STANLEY QUALITY style blade features an 6-in-1 Smart Blade, heavy duty 4 Rivet tip with stainless steel bottom plate, and a sturdy 25' long blade that stands out 11+++' andt is tough enough to handle the most demanding work environments, Our tape measures come with a LIFETIME GUARANTEE AGAINST MANUFACTURER DEFECTS and Liability Insurance of $ 4 Million dollars. Price includes free 4 color label digital imprint.